We invest in products in demand at home and abroad

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Ahsan Khan Chowdhury

06 January 2022, 22:40

Last modification: January 06, 2022, 10:55 PM

Ahsan Khan Chowdhury sketch

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Ahsan Khan Chowdhury sketch

The philosophy of the Pran-RFL group is to work intensively with the agricultural sector and to manufacture such products to meet the demand of the people. From processing to manufacturing different products, such as flour, starch, lentil and soybeans and salt, everything will be done in our new factories.

Once we go into production, we will attract more contract farmers to ensure the supply of necessary raw materials including corn, lentils, soybeans and wheat, which will also play an important role in development. of the agricultural sector.

We will also create poultry, fish and cattle farms. People are now spending more money on protein intake, and we have entered the business so that people can meet their needs at affordable prices.

Our other goal is to create enormous employment opportunities in this way. We are currently setting up a garment factory in the northern region, which will create jobs while increasing our exports.

In the post-Covid period, we have entered many foreign markets and have witnessed demand for various types of products. We are used to seeing that China manufactures and exports products that are in great demand in overseas markets. We learned this and started to manufacture products according to the demand of foreign countries.

We export clothing items to African countries alongside Europe and America. In addition, we also started to export electronics, home appliances and shoes to our neighboring country in 2021.

We are investing in sectors to meet growing consumer demand, increase exports, help the agricultural sector grow and create jobs.

During the time of Covid-19, we learned a lot and are now doing well in both domestic and foreign markets. We thank our government for providing us with various facilities in the pandemic situation.

The government offers plenty of opportunities to invest in new sectors, encourages entrepreneurs to invest more and focuses on certain sectors including agro-industry, light engineering, plastics and others.

We have many problems with the transportation of our products due to increased shipping costs. In addition, the number of vessels available is not sufficient to ship goods to buyers.

In addition, we still face non-tariff barriers in exporting products to our neighboring countries and the Middle East. If we work intensely with these countries, I hope these issues will be resolved in the coming days.

We started our export journey in 1997. At the start of the journey, only expatriate Bangladeshis were the consumers of our products. The situation has now changed and local populations in the United States, Europe, Africa, Australia and the Middle East are now consuming Pran products.

We are reaching all over the world with our new products and people are buying them. So, the day is not far off when Bangladesh will be known not only for clothes but also for food products.

Ahsan Khan Chowdhury is the Chairman and CEO of the Pran-RFL Group.


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